Rutronik Elektronische Bauelemente GmbH


Data and Facts

Rutronik at a glance

Type of company:      Franchise distributor
Founded:                    1973
Headquarters:             Ispringen near Pforzheim (Germany)
Warehouse location:   Eisingen near Pforzheim (Germany)
Global presence:        More than 70 sales offices in Europe, Asia and America
Management:             Helmut Rudel (President)
                                   Thomas Rudel (CEO)
                                   Alexander Schröer (Managing Director Finance & Accounting)
                                   Markus Krieg (Managing Director Marketing)
                                   Marco Nabinger (Managing Director IT/Organization)
Employees:                More than 1,500
Sales 2016:                872 million euros



Founded in 1973 by Helmut Rudel in Ispringen (Baden-Wuerttemberg, Germany), the company has developed from a “one-man-company” into one of the worldwide leading broadline distributors, employing more than 1,400. In the electronic components market, Rutronik currently ranks 11th worldwide and is the third largest European distributor. The product range includes semiconductors, passive and electromechanical components as well as embedded boards, storage technologies, displays and wireless products. The markets that the company primarily targets include automotive, medical, industrial, home appliance, energy and lighting. Rutronik operates as an independent, owner-managed company from its German headquarters. Guided by the company philosophy of “committed to excellence”, Rutronik has more than 40 successful years of corporate history to look back upon with growth that is always beyond that of the market. The contract distributor has a dense pan-European network of sales offices and is represented through its own branches in all European countries, so as to guarantee an all-encompassing customer support. The subsidiary Rutronik Inc. serves the North American market, while the Asian subsidiaries with seven offices in China, Hong Kong, Taiwan and Thailand support the customers in Asia. Consulting in technical, commercial and logistical matters as well as service and technical support are available with a consistent level of quality to customers in all the countries.


Product and services portfolio 

The Rutronik services portfolio is divided into four areas: Consult, Components, Logistics and Quality.


          Consult – Specialist technical support

The sales, product marketing and strategic marketing teams, line management as well as application engineers, business development managers and sales engineers work together to offer customers extensive and well-founded technical and commercial support, covering the entire development cycle from brainstorming to design, from prototyping to serial production, all the way through to the phase-out process at the end of the product’s lifecycle. Line management serves as the technical and strategic point of contact with the manufacturer. Seminars, webinars, workshops and tech days on current technical and market topics facilitate transfers of knowledge to the customer. These are supplemented by an extensive information service with data sheets, PCNs, application documents and up-to-date information via newsletter and on the website



          Components – Innovative Quality Products from Leading Manufacturers

Rutronik offers semiconductors, passive and electromechanical components, boards, storage, displays & wireless products.
With specific hardware, software and services on offer, we provide a precise response to current challenges:
RUTRONIK EMBEDDED unites wireless components, boards, storage, displays and peripherals for industrial applications in the Internet of Things.
RUTRONIK SMART combines sensors, wireless components, microcontrollers, power management and security solutions for small, often portable devices within the IoT.
RUTRONIK POWER encompasses scalable solutions for converting or switching energy loads or connecting resistive, capacitive or inductive loads.
Customers in the automotive industry can find the right components from select manufacturers as well as technical and commercial support at a global level with RUTRONIK AUTOMOTIVE.
Our franchise partners include leading manufacturers with a portfolio of innovative quality products. This unique product mix is a precise match to the usual composition of components on a PCB, enabling this broadline distributor to not only cater to all needs, but also offer well-coordinated complete solutions. Rutronik follows the “second source” principle, maintaining two to three manufacturers for each product or group of products on the linecard, providing customers with a broad selection and also security in times of rationing.


          Logistics – Tailored logistics systems

Rutronik’s modular logistics concept allows solutions to be put together as needed. The three base systems – delivery schedule, kanban and consignment – are combined with various parameters, combinations and additional services such as extended label information, industry-specific processes (e.g. VDA compliance), customer-specific packaging solutions, forecasting, safety reserves, barcodes, traceability solutions and much more to form a tailored system. The automated processes enable customers to reduce their procurement costs, simplify and speed up their processes, and enjoy security of supply.


          Quality – Systematic quality management

The IMS integrated management system encompasses quality, environmental protection and occupational health & safety, and is certified annually in accordance with the international standards ISO 9001, ISO 14001 and OHSAS 18001. The certified ESD safety & security measures and the Dry Pack packaging system ensure that components remain absolutely undamaged. As part of its environmental management efforts, Rutronik ramps up its own sustainability practices and assists customers in achieving their own environmental targets.


The Rutronik24 eCommerce platform ( allows customers to access the Online Catalog, the Procurement section and Product Change Notifications (PCNs) with a single login. The Online Catalog provides an overview of all products supplied by Rutronik along with detailed data sheets, while smart search functions aid selection. The mass quotation link allows customers to conveniently use their bill of materials for purchasing. The Procurement function provides customers with an at-a-glance overview of their current and previous orders, offers, item lists, safety reserves, contracts, consignment stocks and traceability. Up-to-date catalogs, procurement information, PCNs and much more are available to download.





София, бул. Никола Вапцаров 35